KPop Demon Hunters - The Lower Target Bracket

For me, an eight-year-old watching KPop Demon Hunters is like an eight-year-old reading Twilight. They like it, but they don’t truly understand it (not that Twilight has that much to understand!). To find that the lower end of KPop Demon Hunters target bracket is that age group seems ludicrous to me.

When I first saw the film I assumed it was aimed at teenagers, and was glad companies were finally doing what I thought they should have been doing all along – and I am no teen, or eight-year-old!

They say films and books ‘find their audience’ and to me, that’s what happened. While objectively there is nothing unsuitable for children this age (assuming you are talking up to them as, say, anime generally does), it does feel too deep and dark to be purposely aimed at them. Everything about the film from the direction, to the dark tones in the art work among the colour etc screams teens or older. Truly, it is verging on Young Adult (general sense, not publishing sense!). In fact, to me it feels like the viewers are meant to be around the same age as the protagonists.



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